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The Rough Notes Company Inc.

Marketing

    FIVE TIPS FOR SELLING CYBER

FIVE TIPS FOR SELLING CYBER

FIVE TIPS FOR SELLING CYBER Stop getting “no’s” and start writing more cyber Most agents are aware that all commercial clients should have a cyber liability policy. The risk is there. But, after all the work you do to quote and propose cyber liability insurance that you know the company needs, many CEOs and risk managers still do not want it. What can you do to convince them? Here are

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    ANALYZING MARKETING SUCCESS

ANALYZING MARKETING SUCCESS

ANALYZING MARKETING SUCCESS Sixteen things to consider as your agency seeks the best As competition for good insurance prospects continues to be intense, agents and brokers need to be sure their marketing efforts deliver value—and customers. More and more, agents are turning to digital advertising to reach today’s shoppers. “If nothing else, insurance marketers are doing a fair amount of paid search advertising,” says Blair Symes, director of content marketing

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    LEVERAGE WHAT YOU LOVE

LEVERAGE WHAT YOU LOVE

Five tips for creating a niche market from a personal passion Chances are there’s something you love even more than insurance. Whether you’re a biker, art collector, or baseball fan, you can develop a specialty niche around a passion you pursue in your personal life. And when you merge your personal interests with your professional goals, the resulting sales and infectious energy it generates at your agency can be tremendous.

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    A SOCIAL MEDIA WAKE-UP CALL

A SOCIAL MEDIA WAKE-UP CALL

Tactical Tech Boost your agency’s online presence with visual content-based social networks Marketing is changing the way businesses connect to their audience, and many businesses and agencies use social media as a part of their marketing strategies. While it is commonplace for agencies to have a professional presence on Facebook or LinkedIn, few agencies use Pinterest or Instagram. If your agency isn’t using these networks, your voice could be going

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    YOU SAY YOU WANT A REVOLUTION

YOU SAY YOU WANT A REVOLUTION

Agencies embrace community initiative with heart and action “Pay it forward” … “Thank you for your service” … “Practice random acts of kindness” … we’ve all heard these and similar exhortations, and perhaps we’ve even tried to live by them. In a society where civility seems to take a back seat to being first, best, and loudest, most of us likely would welcome a little kindness. Welcome to The Kindness

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