Winning Strategies Six core commitments to provide clarity and focus for your team There are literally scores of strategies and behaviors that agencies can implement in their quest to achieve great results. However, I’ve found that the greatest results come from focusing on a few selected strategies. The opposite is also true: The more things you chase, the fewer things you catch! With the digital disruption and ongoing commoditization in
Marketing
Beyond Insurance Discover your why to gain enhanced clarity, purpose, and passion A few months ago, I was introduced to Simon Sinek and his book Start with Why. Sinek, author, motivational speaker, and marketing consultant, has made the foundation of his work the examination of “WHY”—the exploration of who we are and what inspires us to act. By first asking WHY, there is compelling evidence of how much more we
Blasted Myths Convert your curious prospects into serious leads by establishing positive social proof In order for an insurance agent to win new business, two things need to happen. First, a fitting prospect must discover the agency or be introduced to it. After that, the prospect needs to trust the agent enough to do business with him or her. This considered, it’s easy to see why insurance agents have traditionally
YOUNG PROFESSIONALS The benefits of finding a specialty and how to get ahead of your competition Over the past several decades, I’ve seen the move from generalist to specialist in the insurance industry enrich many agents. What separates some highly successful agents from their competition is their ability to become the experts in their specialty. Why? Clients look for value in their purchases. Clients will pay for expertise. In insurance,
Tactical Tech Make lasting first impressions with consistent design elements and logos Have you ever logged onto the Internet, social media, or another digital platform and had a brand jump out at you the moment you saw it? Major brands such as Apple, Nike, and McDonald’s have pushed their products and services to an entire new level through the power of their brand. Your agency can do the same. In
