Blasted Myths Convert your curious prospects into serious leads by establishing positive social proof In order for an insurance agent to win new business, two things need to happen. First, a fitting prospect must discover the agency or be introduced to it. After that, the prospect needs to trust the agent enough to do business with him or her. This considered, it’s easy to see why insurance agents have traditionally
Marketing
YOUNG PROFESSIONALS The benefits of finding a specialty and how to get ahead of your competition Over the past several decades, I’ve seen the move from generalist to specialist in the insurance industry enrich many agents. What separates some highly successful agents from their competition is their ability to become the experts in their specialty. Why? Clients look for value in their purchases. Clients will pay for expertise. In insurance,
Tactical Tech Make lasting first impressions with consistent design elements and logos Have you ever logged onto the Internet, social media, or another digital platform and had a brand jump out at you the moment you saw it? Major brands such as Apple, Nike, and McDonald’s have pushed their products and services to an entire new level through the power of their brand. Your agency can do the same. In
Blasted Myths Consumers crave authenticity over artificial intelligence In June, I attended a conference that hosted several hundred of the industry’s most forward-thinking insurance professionals. Our company was co-sponsoring the event, which aimed to help agents prepare for the next generation of insurance consumers. Everything was going well; agents were learning new things, sharing ideas, and even enjoying a craft beer or two. Then it was as if someone at
TacticalTech Finding new ways to bring value in a noisy and competitive environment Keeping up with advances in digital marketing technology can be daunting. Even if you could stay abreast of the plethora of available tools, how do you know what’s right for you? At our agency, ease of use and cost are factors that go into our decision. Of course, there are plenty of tools that are both intuitive
