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Technology

    TAKING YOUR AGENCY’S MARKETING TO THE NEXT LEVEL, PART 2

TAKING YOUR AGENCY’S MARKETING TO THE NEXT LEVEL, PART 2

Tactical Tech Consistency of visual elements helps drive brand recognition to your community – online and off IF your brand isn’t well defined, you’ll be lost behind the hundreds of other agencies trying to sell the same services you do. You can have an amazing, hardworking staff. You can have loyal customers and a supportive community. But without a clear brand, your agency will lack focus and direction. Large companies

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    TO CHAT OR NOT TO CHAT?

TO CHAT OR NOT TO CHAT?

Industry professionals share their experiences with using online chat for business—and not just with customers and prospects I remember during my latter years    of high school—yes, I’ll date myself here—when my family first got dial-up Internet in our house, and I discovered the concept of online chat, I thought it was amazing to be able to talk in real time with someone on the other side of the country on

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    FIVE INGREDIENTS FOR MGA SUCCESS

FIVE INGREDIENTS FOR MGA SUCCESS

TECHNOLOGY Like a sauce that activates all the other ingredients, the right blend of technologies can elevate mundane fare to Cordon Bleu status Changes in consumer expectations and shifts within the insurance value chain present opportunities for innovative participants—newcomers and those willing to think like newcomers—to develop and serve up a menu of offerings that satisfy market appetites. Such creations require thoughtful planning and execution, not unlike what’s required by

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    SIX YEARS IN

SIX YEARS IN

Applied CEO looks at industry progress and future outlook In 2011, when Reid French was gearing up to join Applied Systems—and the independent agency channel—he was eager about the opportunity, in large part because of his view of the industry. “What insurance agents do, and what insurance does in general, is noble,” he explains. “I truly believe that. Insurance helps people put their lives back together when something really awful

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    BE A PIONEER: DEVELOP YOUR OWN TAILORED SOLUTIONS

BE A PIONEER: DEVELOP YOUR OWN TAILORED SOLUTIONS

TECHKNOWFILE Canadian broker creates quoting engine based on its knowledge of the market and of customer needs and pain points Time is at a premium. Small business owners and plan administrators often lack a dedicated human resources staff. They generally can’t wait a week to obtain quotes from various insurance companies, and they don’t have time to chase after new staff for benefit enrollment forms, and they don’t have extra

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