Greater awareness and increased risks create growth opportunities in voluntary and core benefits markets If your agency doesn’t offer customers a chance to protect their identities—or those of your business customers’ employees—you may be missing an opportunity not only for some added revenue, but also a chance to boost client retention. According to market experts, identity theft protection is an easy sell to employers and employees and the time to
Benefits Products & Services The Guardian Workplace Benefits Study probes problems and solutions The Guardian Life Insurance Company released its 4th Annual Work place Benefits Study in the second half of 2016 and, for the first time since the study began in 2012, the results showed a significant drop-off in worker satisfaction with their benefits plans. The results were derived from an independent, nationwide survey of 1,439 full-time employees and
Short-term, long-term, voluntary or group, disability income serves a critical need Disability income insurance—while influenced by the same trends that drive growth in supplemental health products such as critical illness, accident, hospitalization and gap insurance—has a marketing history that is more complex than that of these other products. Some brokers of disability income, for example, have centered their practice on serving high-income professionals such as doctors, dentists or athletes, or
Develop health plan flexibility regardless of results of upcoming election If Republican presidential candidate Donald Trump is elected in November, the Obama Administration’s healthcare reform is targeted for quick repeal. If Democratic presidential candidate Hillary Clinton wins, expect Obamacare expansion on the fast track early in the new administration. In the meantime, what should employers and their agent and broker advisers do to cope with increasing costs and a need
Trend offers opportunities for agents and brokers Voluntary life insurance sales grew 8% in 2015 and supplemental health insurance sales grew 4%, to boost overall group employee-funded benefit sales for the year, according to LIMRA’s U.S. Worksite Sales survey. It’s the fifth straight year that voluntary sales have increased. Experts expect the trend to continue and say agents and brokers can catch the wave to boost revenue and better serve clients.