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Management

    BIG DATA IS A BIG DEAL

BIG DATA IS A BIG DEAL

How agents can leverage big data and artificial intelligence to meet client expectations Big data and artificial intelligence are creating buzz today, with their promise to help insurers and other sales organizations leverage the numbers to increase market share, customer retention, and profits. As an independent agent or broker, you’re facing intense competition from some powerful aggregators of big data such as GEICO, Progressive, eSurance, newcomer Lemonade, and other players

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    THE POWER OF  PURPOSE

THE POWER OF PURPOSE

Inspire and energize employees to work with passion By Dave Willis, CPIA July 21, 1969. The day Neil Armstrong became the first person to set foot on the moon. And the day when NASA fulfilled the first part of the challenge that President Kennedy shared with a joint session of Congress in May 1961: “I believe that this nation should commit itself to achieving the goal, before this decade is

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    ENGAGE YOUR EMPLOYEES; KEEP YOUR CLIENTS

ENGAGE YOUR EMPLOYEES; KEEP YOUR CLIENTS

The Innovative Workplace Use client retention techniques to reward and retain your good employees You understand the importance of client retention. You invest heavily in your service operations and provide other value-added tools and services to keep your clients. Key accounts get white-glove service, and you typically put your best and brightest employees on those accounts. Your clients love these employees, and you wouldn’t want to tell them one day

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    The Power of Process

The Power of Process

Beyond Insurance An effective process consistently produces the right results The Process. These two words represent the core of Nick Saban’s coaching philosophy at the University of Alabama. Arguably the greatest college football coach ever, Saban credits The Process with being the guiding force in enabling him to win five national college football titles. What is The Process, and how does it relate to you and your business? The Process

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    THE NET PROMOTER SCORE (NPS)—HOW ONE AGENCY ENERGIZES EMPLOYEES AND INSPIRES WORD OF MOUTH AT THE FLIP OF A SWITCH

THE NET PROMOTER SCORE (NPS)—HOW ONE AGENCY ENERGIZES EMPLOYEES AND INSPIRES WORD OF MOUTH AT THE FLIP OF A SWITCH

Blasted Myths Receive a wealth of constructive feedback by implementing the NPS correctly Successful insurance agents will tell you that healthy client relationships are vital to their business. It’s what separates them from their competitors. But ask the same agents how they track customer loyalty and you’ll likely be met with a blank stare. Although monitoring the pulse of their agency is important, they’ve probably found that persuading people to provide

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