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Marketing

    GOOD NEWS FOR INSURANCE AGENTS

GOOD NEWS FOR INSURANCE AGENTS

Blasted Myths Consumers crave authenticity over artificial intelligence  In June, I attended a conference that hosted several hundred of the industry’s most forward-thinking insurance professionals. Our company was co-sponsoring the event, which aimed to help agents prepare for the next generation of insurance consumers. Everything was going well; agents were learning new things, sharing ideas, and even enjoying a craft beer or two. Then it was as if someone at

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    DIGITAL MARKETING TOOLS TO ENHANCE CUSTOMER EXPERIENCE

DIGITAL MARKETING TOOLS TO ENHANCE CUSTOMER EXPERIENCE

TacticalTech Finding new ways to bring value in a noisy and competitive environment Keeping up with advances in digital marketing technology can be daunting. Even if you could stay abreast of the plethora of available tools, how do you know what’s right for you? At our agency, ease of use and cost are factors that go into our decision. Of course, there are plenty of tools that are both intuitive

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    PLAYING TO WIN IN WORKERS COMP

PLAYING TO WIN IN WORKERS COMP

AGENCY PARTNERS Agents have high praise for Zenith in this demanding line of business Somehow, a prolonged soft market in a challenging line of business doesn’t make much sense—but that’s the way it is for workers compensation, which is generally acknowledged to be one of the toughest coverages to underwrite, price, and earn a profit on. To compete successfully today, insurers need to be selective about the risks they write,

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    JOIN THE CONVERSATION

JOIN THE CONVERSATION

TechKnowFile How agencies can leverage social media to grow their business As independent agents, we need to connect with new prospects to grow our business, but it can be difficult to grab the attention of tech-obsessed consumers. A simple way we can get noticed and generate leads is by joining the conversation on social media. Building an active social media presence can help agencies forge relationships with new prospects, strengthen

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    ACHIEVING SUCCESS WITH A SPIRIT OF GRATITUDE

ACHIEVING SUCCESS WITH A SPIRIT OF GRATITUDE

A student of the industry brings other students into his agency From day one at the agency, I have been a student of the insurance business,” says Ben Patterson, CIC, CRM, who joined Patterson & Associates Insurance Agency, Inc., Richardson, Texas, as its fifth employee in 1996. “I joined the agency straight out of college. It was started in 1983 by my father, Ron, and was still a relatively small

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