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    THE MODERN REFERRAL—HOW PROSPECTS ARE REALLY INTRODUCED TO YOUR INSURANCE AGENCY

THE MODERN REFERRAL—HOW PROSPECTS ARE REALLY INTRODUCED TO YOUR INSURANCE AGENCY

Blasted Myths The Internet is a new source of “word of mouth” referrals If you work for a software company, your clients will request new features every day. This is a good thing, because user feedback is critical to developing applications that not only work, but work in ways that meet the real-life needs of your client base. That’s why, when a client asks for a new button, switch, or

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    Pay to Play: The Game of Facebook Marketing

Pay to Play: The Game of Facebook Marketing

Tactical Tech Reach a wide audience with paid advertising and by boosting your posts It shouldn’t be news to any of us that marketing has gone digital. Our customers have needs and problems, and they want answers and solutions now. Advances in technology and the amazing capabilities of the smartphone let people find solutions in a matter of seconds online. The customer’s journey starts with a problem. Often, their first step

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    NEW AND EMERGING INSURANCE PRODUCTS FOR 2017

NEW AND EMERGING INSURANCE PRODUCTS FOR 2017

Natural disasters, man-made events and technology advances are driving changes in exposures—and in the products that respond to them Traditionally, property/casualty insurance products have been developed to address the violence of nature and the negligence of humans. That tendency still holds as we move from 2016 into 2017. A renewed market for private flood insurance is emerging in the United States, and the public sector is looking to stimulate similar

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STANDING UP TO THE “BIGGIES”

Online source helps agencies, specialty providers market together  Whenever George Nordhaus completes a new project, he doesn’t settle back into his easy chair and rest a bit. In fact, more than likely, he already has been “birthing” in his mind a new project that will support independent agents. George’s drive and determination to succeed were apparent early in his career. An Indiana All-State and then All-American high school basketball player,

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    Freedom To Succeed

Freedom To Succeed

Smart Choice® helps agents stay independent and prosper When times get tough—and they’re certainly tough these days—independent agents respond in different ways. Some try to hang tight and ride out the storm. Others acquire another agency, are acquired, or form a cluster. Still others shake up their staff, buy a new agency management system, or attend seminars with titles like “From Zero to Sixty: Jump-Start Your Agency Operation.” Some of

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