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The Rough Notes Company Inc.

Marketing

    Focus on RECREATIONAL BOATING

Focus on RECREATIONAL BOATING

A strong dollar and low interest rates, fuel prices, and unemployment spell good news for the recreational marine business The tide has turned for the recreational boating industry. In 2016, the number of new powerboats sold in the United States increased by almost 7%, according to the National Marine Manufacturers Association (NMMA). The organization estimates that annual sales of boats, marine products, and services in the U.S. will have grown

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    D&O INSURANCE: PROTECTING BUSINESS “ELITES” ACROSS NATIONAL LINES IN A POPULIST AGE

D&O INSURANCE: PROTECTING BUSINESS “ELITES” ACROSS NATIONAL LINES IN A POPULIST AGE

A new administration poses fresh challenges for D&O carriers and their insureds “Yankee, stay home!” In light of recent political developments, directors and officers of U.S. corporations might be inclined to take that imperative as good advice. The British referendum vote to leave the European Union, Donald Trump’s election as president of the United States, and the rise of nationalist political parties in Europe all share a common driver: popular

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    WHAT MAKES AN INSURANCE APP GOOD/GREAT?

WHAT MAKES AN INSURANCE APP GOOD/GREAT?

Tactical Tech Catch-up time is over; it’s time to move into the mobile app world Statistically, most of those who are reading this article have used an app on a mobile device—a smartphone or tablet. Therefore, it’s safe to say that your (and your customers’) mobile interactions with more progressive companies in banking and retail, as well as digital native companies, are conditioning you and property and  casualty policyholders to

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    THE THREE 100s

THE THREE 100s

Winning Strategies Set the bar high with these key goals Having worked with thousands of agency  owners through the years, I have noticed an overriding theme: Average independent agencies and their producers are average for a reason. They simply don’t set high enough standards for themselves—they don’t aim high enough. This doesn’t mean they won’t succeed in this business, because they can and they do. In The Better Way Agency

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    THE MODERN REFERRAL—HOW PROSPECTS ARE REALLY INTRODUCED TO YOUR INSURANCE AGENCY

THE MODERN REFERRAL—HOW PROSPECTS ARE REALLY INTRODUCED TO YOUR INSURANCE AGENCY

Blasted Myths The Internet is a new source of “word of mouth” referrals If you work for a software company, your clients will request new features every day. This is a good thing, because user feedback is critical to developing applications that not only work, but work in ways that meet the real-life needs of your client base. That’s why, when a client asks for a new button, switch, or

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