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LET’S CHAT: HOW A CHAT BOT CAN ENHANCE THE CUSTOMER EXPERIENCE

    LET’S CHAT: HOW A CHAT BOT CAN ENHANCE THE CUSTOMER EXPERIENCE

TACTICAL TECH Everything you need to know about a potentially powerful new communication tool Chat bots have been around for a while. Exactly what are they? According to Google’s definition,

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WHAT MAKES AN INSURANCE APP GOOD/GREAT?

    WHAT MAKES AN INSURANCE APP GOOD/GREAT?

Tactical Tech Catch-up time is over; it’s time to move into the mobile app world Statistically, most of those who are reading this article have used an app on a

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Pay to Play: The Game of Facebook Marketing

    Pay to Play: The Game of Facebook Marketing

Tactical Tech Reach a wide audience with paid advertising and by boosting your posts It shouldn’t be news to any

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THE IMPACT OF ARTIFICIAL INTELLIGENCE ON DIGITAL MARKETING

    THE IMPACT OF ARTIFICIAL INTELLIGENCE ON DIGITAL MARKETING

Put this technology to work to boost your agency’s SEO Tactical Tech By Chris Paradiso, CPIA It’s been a bit

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Editorial Board

2019 Editorial Advisory Board­ Scott Addis  Beyond Insurance King of Prussia, Pennsylvania Lisa Parry Becker William B. Parry & Son,
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