Winning Strategies Set the bar high with these key goals Having worked with thousands of agency owners through the years, I have noticed an overriding theme: Average independent agencies and their producers are average for a reason. They simply don’t set high enough standards for themselves—they don’t aim high enough. This doesn’t mean they won’t succeed in this business, because they can and they do. In The Better Way Agency
Marketing
Blasted Myths The Internet is a new source of “word of mouth” referrals If you work for a software company, your clients will request new features every day. This is a good thing, because user feedback is critical to developing applications that not only work, but work in ways that meet the real-life needs of your client base. That’s why, when a client asks for a new button, switch, or
Tactical Tech Reach a wide audience with paid advertising and by boosting your posts It shouldn’t be news to any of us that marketing has gone digital. Our customers have needs and problems, and they want answers and solutions now. Advances in technology and the amazing capabilities of the smartphone let people find solutions in a matter of seconds online. The customer’s journey starts with a problem. Often, their first step
Natural disasters, man-made events and technology advances are driving changes in exposures—and in the products that respond to them Traditionally, property/casualty insurance products have been developed to address the violence of nature and the negligence of humans. That tendency still holds as we move from 2016 into 2017. A renewed market for private flood insurance is emerging in the United States, and the public sector is looking to stimulate similar
Online source helps agencies, specialty providers market together Whenever George Nordhaus completes a new project, he doesn’t settle back into his easy chair and rest a bit. In fact, more than likely, he already has been “birthing” in his mind a new project that will support independent agents. George’s drive and determination to succeed were apparent early in his career. An Indiana All-State and then All-American high school basketball player,
