SPECIALTY LINES MARKETS


POWER UP WITH WATERCRAFT SALES

Opportunities include everything from personal watercraft to luxury yachts

By Larry France


sailboat1

In the past five years a strong economy and booming Wall Street have provided an abundance of leisure dollars to spend on "toys" for adults. Real estate sales have soared to record levels and have included summer homes, cabins, and cottages on the water. With this prestige setting, you just can't have a 1963 Sears jonboat tied up to your $60,000 floating dock.

The choices of watercraft range from the personal watercraft (PWC) to multi-million dollar yachts. Approximately one million PWC are registered in the U.S., and sales of these fast and highly portable units had skyrocketed until recently. According to Michael McGraw, COO of the McGraw Group, the largest writer of personal watercraft in the United States, several factors have contributed to a sales decline for PWC: rising cost of the units in the past 10 years, saturation of the marketand public reaction to the pollution problem. In 1999, PWCs are banned from operation on Lake Tahoe due to the chemical pollution.

Owners' homeowners policies provide little or no coverage for PWCs. Many specialty markets write a stand alone policy.

speedboatIn the boat or ship category (the price determining which category applies) runabouts are the smallest of the craft. Runabouts usually fall under the 26 foot definition contained in the homeowners policy and are powered by outboard or inboard motors. Values will normally be under $30,000. In most cases placement for this watercraft is easy. The age of the boat, driving record of the insured, horsepower, and area of operation are major underwriting factors.

Yachts can far exceed $15 million in value, but unless you have an extraordinary client you probably will be in the $1 million and under class. The navigational waters of operation are of major concern as well as the mooring and storage location. Vessels used outside of inland water or located on coastal waterways are of a higher risk and will draw the underwriters' attention. Several markets specialize in this exposure. Personal property associated with owners of yachts can be extensive. Depending on the market, some coverage is included in the basic policy form, but increased limits will need to be evaluated.

Houseboats are gaining not only in ownership but as rental units for vacationers. As a rule, houseboats are more difficult to operate so the experience of the operator is critical. Considering the bulk and weight of the hull and the engines of up to 400 horsepower, this craft is not especially responsive to tight turns or quick stops.

Houseboat values can readily exceed $100,000. Some are used as a residence in the coastal areas, and coverage for this exposure can be placed through several markets. Rental operators can obtain cover to protect themselves, not the renter. Packages include liability, hull damage, and premises liability plus optional coverages. Markets will require a written agreement from the renter to contain hold harmless language.

sailboatsBoats over 25 years of age, wooden hulls, and custom watercraft are classified as antique or classic. Markets exist to accommodate this segment either through MGAs or associations who endorse specific programs for their members. Two such organizations are the National Chris Craft Club and Antique Boat Club.

Other types of watercraft exposures include sportfishing operators, watercraft rental, charter operations, water taxis, and jet pump boats. Limits for liability up to $1 million are easily attainable, and physical damage is usually written on an ACV basis. Optional coverages offered are medical payments, towing, mechanical breakdown, sports equipment endorsement, and non-owned watercraft.

Each market listed has responded to our survey. A description of its operation, contact person, limits, target markets and other information pertaining to the watercraft market follows.

American Yachts, Ltd.

711 West 40th St., Ste. 356

Baltimore, MD 21211

Contact: Suzanne Redden, President

Phone: (800) 909-7899

Fax: (410) 243-2659

As an MGA for Underwriters Insurance Company, an A-rated carrier, they operate in all of the continental U.S. Target markets include pleasure boats over 26 feet and $50,000 in hull value with $300,000 to $800,000 as a prime target.

Arlington & Roe

8465 Keystone Crossing

Indianapolis, IN 46240

Contact Janet Phillips, V.P. Personal Lines

Phone: (800) 878-9891

Fax: (317) 259-4106

E-mail: janetp@
arlington-roe.com

Operating in IL, IN, KY, and OH, this MGA utilizes A-rated carriers Cigna, Markel, and American Modern Home. Target markets are yachts, bass/pleasure boats, limited commercial, PWC, and houseboats.

Burns & Wilcox

30833 Northwestern Hwy., Ste. 220

Farmington Hills, MI 48334

Contact: Bill McCord, CPCU, Vice President

Phone: (800) 521-1918

Fax: (248) 932-9040

E-mail: email@burnandwilcox.com

URL: www.burnsandwilcox.com

This program is available in 41 states (excludes New England, AK, HI and NY.). Various A-rated carriers including American Modern Home, Jefferson, and Lloyd's are utilized to provide limits of up to $100 million. Several markets are available for excess claims, nonstandard construction, excess speed, cruises, charters, and high limits on PWC.

Delaware Valley Underwriting Agency, Inc.

420 S. York Rd.

Hatsboro, PA 19040

Contact Joel Kaplan
Tony Saltzman

Phone: (800) 388-0215

Fax: (215) 672-7983

E-mail: info@dvua.com

URL: www.dvua.com

This MGA targets only commercial watercraft in DE, MD, NJ, PA, and VA. A-rated carriers provide limits that will vary with the operation of the insured.

GKA, Inc.

P.O. Box 55295

Tulsa, OK 741556

Contact: Skip Tipton, Ext. 3022

Phone: (800) 888-0202

Fax: (918) 258-5416

E-mail: skip@gka.net

This MGA targets jet ski rentals, boat, canoe rentals and white water rafting in all except the northeastern U.S. $1 million/$2 million in primary and up to $10 million in excess is placed with Century Surety, Odyssey Re, and Colorado Western.

Global Marine Insurance

P.O. Box 392

Traverse City, MI 49685

Contact: Pam Stanley/Marv Wittig

Phone: (800) 748-0224

Fax: (616) 947-4407

E-mail: gmi@globalmarine
insurance.com

URL: http//www.globalmarine
insurance.com

Operating in all 50 states, this MGA offers $1 million limits on watercraft and ACV on physical damage with A-rated carriers Cigna, St. Paul, and American Modern Home. Target markets include all types of PWC, jet boats, runabouts and yachts.

G & M Marine, Inc.

600 Maritime Bldg.

203 Caronelet St.

New Orleans, LA 70130

Contact: Louise Butler

Phone: (504) 588-9044

Fax: (504) 588-9397

E-mail: loisebutler@gmmarine.com

All classes of pleasure and commercial vessels are targeted by this MGA. Limits of $25 million are written through Albany, Centennial, Underwriters Insurance Company, all A-rated.

INAMAR Insurance Agency

2400 E. Katella, Ste. 300A

Anaheim, CA 92806

Contact: David Worden
Alisa Faust Breese

Phone: (800) 221-3884

Fax: (714) 939-5602

E-mail: deworden@
Cigna.email.com

An MGA operating in all states except HI, NM, OK, and WY, providing limits up to $300,000 on small vessels and $1,000,000 on yachts; other craft may qualify for up to $10,000,000. They have the capacity to provide coverage for any size vessel on a worldwide basis and can customize property and casualty for each risk. Carriers include Cigna, Northland, Zurich, Fireman's Fund, Great American, and American Home, all A-rated.

International Excess Agency, Inc.

5001 Mayfield Rd., Ste. 109

Cleveland, OH 44124

Contact: Danyelle Reighard, Director of Personal Lines

Phone: (800) 937-3497

Fax: (216) 291-1382

An E&S broker placing coverage in FL, MI, OH, PA, and TX. Limits up to $500,000 available on all types of boats and PWCs targeting operators over 40 years of age, watercraft under 40 feet, and $125,000 in value. They are not a market for commercial operations of houseboats and pontoons on coastal waters or the Great Lakes. The carrier is Reliance National Indemnity Company, A-rated.

K&K Insurance Group, Inc.

P.O. Box 2338

Fort Wayne, IN 46804

Contact: Melanie Lane

Phone: (800) 927-4756

Fax: (219) 459-5511

E-mail: mlaine@aon.com

URL: www.kandkinsurance.com

A Managing General Underwriter providing coverages for watercraft rental with limits of up to $1 million on primary with additional excess limits available. This program is available in all 50 states with TIG, A-rated, as the carrier.

H.R. Keller & Co., Inc.

1520 Sheridan Dr.

Buffalo, NY 14217

Contact: Sandi Smejles

Phone: (800) 424-2202

Fax: (716) 874-4920

Various carriers are utilized to place coverage in New York for high performance boats and jet skis. Limits of up to $1 million on jet skis and $500,000 are available.

MacAfee & Edwards, Inc.

260 S. Los Robles Ave.

Pasadena, CA 91101

Contact: Duane E. Allen

Phone: (800) 334-7950

Fax: (626) 792-7322

An E&S broker offering a national program for small watercraft and wave runner/jet skis. Carriers include Lloyd's and various U.S. and Mexican companies. Limits of liability up to $1million and $300,000 on hull coverage are available. Target markets include trips to Mexico and the Caribbean.

Marine Underwriters Agency, Inc.

P.O. Box 8699

Red Bank, NJ 07701

Contact: Underwriting Department

Phone: (800) 631-2147

Fax: (800) 548-0501

A Wholesale Agency operating in 40 states with carriers Cigna, Reliance, CGU, and American Modern. Limits are $5 million on liability and unlimited on the hull. They are not a market for commercial, high performance, or older vessels.

Maritime General Agency

81 A Fort Salonga Rd.

Northport, NY 11768

Contact: Christopher L. Pesce

Phone: (800) 366-8086

Fax: (516) 757-1063

E-mail: info@maritimegeneral.com

URL: www.maritimegeneral.com

An MGA for New Hampshire Insurance Company. Limits for hull damage are $10,000 to $10,000,000 with up to $5 million on P&I. Territory of operations includes Great Lakes, East Coast, West Coast, and inland waterways. They are the exclusive underwriters for New Hampshire's boat and yacht program. Appointments available.

Markel American Insurance Company

P.O. Box 906

Pewaukee, WI 53072

Contact: Karen L. Hildebrand

Phone: (800) 236-2862

Fax: (414) 544-4443

E-mail: khilde@markelcorp.com

Operating in all 50 states, this insurer targets craft over 20 years of age, wooden hulls, speeds of up to 100 mph, and runabouts. Hull values up to $500,000 (ACV and agreed value) with liability up to $1 million.

McGraw Group

3601 Haven Ave.

Menlo Park, CA 94025

Contact: Brian Weaver, Ext. 3700
Vivian Tafolla, Ext. 3307

Phone: (800) 828-3003

Fax: (650) 780-4848

McGraw Group includes McGraw Insurance Services, an MGA, and Pacific Specialty Insurance Company, an A-rated insurer. Limits of liability up to $300,000 and all-risk physical damage available in the U.S. for watercraft under 16 feet. In California, the limit for physical damage is $40,000 for watercraft under 32 feet.

McSweeny Agency Agency

505 High St.

Burlington, NJ 08016

Contact: Richard McSweeny

Phone: (800) 546-6454

Fax: (609) 387-7171

Program is available in NJ, PA and the Caribbean for watercraft utilizing several A-rated carriers. Limits are $1 million for P&I and hull including equipment.

The Merrimac Group, Inc.

P.O. Box 427

Deray Beach, FL 33447

Contact: Debbie Hiebert

Phone: (800) 561-7561

An MGA operating in the contiguous 48 states offering limits of up to $1 million on high performance boats less than 45 feet in length and under $20,000 in value. Carrier is A-rated. Trip coverage offered and named windstorm is available for buy-back.

Old United/Vantage Casualty Company

P.O. Box 795

Shawnee Mission, KS 66201

Contact: Douglas Semler, V.P. Marine Operators, Ext. 271
Tim Bankston, Marine Underwriting Supervisor

Phone: (800) 866-6090

Fax: (800) 777-2628

URL: www.oldunited.com

A marine specialty insurer and a marine specialty agency, (Marine Protection Plus), operating in all states except AK, HI, NH, NJ, ME, and VT. This carrier is A-rated. Target markets include boats and yachts under 26 feet, 20 years and under, hull values of $50,000 on boats and $50,000 to $2 million on yachts. Liability limits of $500,000 on boats and $1 million on yachts are offered. Some maximum speed limitations apply. Naviguard Mechanical Breakdown Insurance is the first policy for mechanical breakdown failures on watercraft including personal watercraft. It is available as a stand-alone policy or as an endorsement to a boat or yacht policy. Contact: Marine Protection Plus: http://www.marineprotection.com

Roush Insurance Services, Inc.

P.O. Box 1060

Noblesville, IN 46061

Contact: Randy A. Duncan, Sr.

Phone: (800) 752-8402

Fax: (317) 776-6891

An MGA offering coverages in IL and IN for stand-alone policies on PWCs, bass boats, pleasure craft, pontoons, and sailboats. Limits of $100,000/$300,000 are written through Guidant, an A-rated carrier. Classes not written include craft over 30 feet in length, over 300 horsepower and commercially owned watercraft.

Bruce V. Schneider Associates, Inc.

45 Middle County Rd.

Middle Island, NY 11953

Contact: Bruce T. Schneider, V.P. Marketing, Ext. 11

Phone: (800) 224-1707

Fax: (516) 698-6128

E-mail: BVSA@banet.net

A marine insurance MGA operating in the contiguous 48 states providing a market for high performance boats, yachts, small boats, PWCs, bass boats, pontoons, house boats, PWC/boat rental, excursion vessels, ferries/water taxis, six pac charters, and bare boat charters. Liability limits of up to $1million on most programs and excess to $10 million on certain types of risks are placed with A-rated carriers Markel American Insurance, Old United Insurance, Great American Insurance, and American Modern Insurance. Mechanical breakdown, fuel spill liability, and physical damage also are written.

Ski-Safe & Sea Safe

One Hollow Lane

Lake Success, NY 11042

Contact: Underwriting Department

Phone: (800) 225-6560

Fax: (800) 225-6560

An MGA operating in all 50 states and placing coverage with Cigna, A-rated, for PWCs, boats, and yachts. Also available antique and classic boats. Limits of liability on boats under 26 feet in length and PWCs is up to $1 million and $20 million yachts. There is no limit on hull coverage. Optional discounts on lay-up periods and inland risks are provided, as well as uninsured boaters. They have several exclusive endorsements including the National Chris Craft Club, Antique Boat Club, and USA Waterski aka American Waterski Association.

Van American Insurance Agency of AL, Inc., d/b/a/ SMIS

2 Riverchase Office Plaza, Ste. 208

Birmingham, AL 35244

Contact: Debbie Rogers

Phone: (800) 755-7647

Fax: (205) 403-0761

URL: www.vanamerican.com

Operating in AL, FL, GA, MS and TN, this MGA utilizes Markel American and U.S. Specialty to write PWCs and bass boats with limits up to $300,000 as target markets.

Van Wagoner Companies, Inc.

1100 Jupiter Rd., Ste. 121

Plano, TX 75074

Contact: Paul Van Wagoner

Phone: (800) 227-9999

Fax: (972) 423-7770

Operating in all 50 states, this MGA provides up to $1 million in primary limits and up to $100,000 on hull coverage. All types of watercraft are written.

Western World Insurance Company

400 Parson's Pond Dr.

Franklin Lakes, NJ 07417

Contact: Tim Hochkeppel, Underwriting Manager

Phone: (201) 847-8600

Fax: (201) 847-1010

E-mail: t.hochkeppel@
westernworld.com

URL: www.westernworld.com

This insurer provides coverages on a countrywide basis. Limits of up to $1 million for liability are available. All classes entertained.

J. M. Wilson Corporation

8036 Moorsbridge Rd.

Portage, MI 49024

Contact: Sue Pifer

Phone: (800) 678-8106

Fax: (616) 327-4131

URL: www.jmwilson.com

A-rated carriers Markel American, Jefferson, and American Modern are markets for this MGA to place coverage in IL, IN, MI, OH, PA and WI. Target markets include small charters, boat rentals, PWCs, and high performance watercraft. *

©COPYRIGHT: The Rough Notes Magazine, 1999