REGIONAL TARGET MARKETS


WHOLESALERS OF
NON-DURABLE GOODS

By James Surrago


Wholesalers of non-durable goods in the United States number 191,000, employ slightly more than 3 million people, and generate $3.7 billion in written premium--2.79% of countrywide commercial lines premium.

In the last five years premiums in this market grew by .08%, employment grew 5.2%, and the number of establishments grew 5.5%. The loss experience for the group as a whole generally appears to be reasonable, with loss ratios for the most part in the high 50s to low 60s. Only two of the 33 classifications in this market segment report poor loss experience--drugs, proprietaries and sundries; and wholesale administration and auxiliary services (SIC Codes 5120 and 519\).

Of the 33 wholesalers of non-durable goods categories, seven experienced both premium and employment growth during the most recent five-year period: stationery and office supplies; confectionery; plastics materials and basic shapes; drugs, proprietaries, and sundries; men's and boys' clothing; flowers and florists' supplies; and farm supplies.

The vast majority of these businesses are small--97.6% of the enterprises employ fewer than 100 workers each. Of the 191,000 wholesalers of non-durable goods, more than 160,000, or 83.8%, employ fewer than 20 each, generate an average account premium of about $7,600, and represent one-third of the $3.7 billion market.

The vast majority of the 160,000 small wholesalers, or 69.8%, employ fewer than 10 each, develop an average account premium of just under $5,000, and represent 17.75% of the $3.7 billion premium market. Those employing between 10 and 19 workers each develop an average account premium of $21,300 and represent 15.4% of the total market.

Another 26,000, or 13.7%, employ between 20 and 99 each, develop an average account premium of almost $51,000, and represent 36.5% of the total premium market.

The vast majority of these businesses are small--97.6% of the enterprises employ fewer than 100 workers each. Of the 191,000 wholesalers of non-durable goods, more than 160,000, or 83.8%, employ fewer than 20 each, generate an average account premium of about $7,600, and represent one-third of the $3.7 billion market.

The vast majority of the 160,000 small wholesalers, or 69.8%, employ fewer than 10 each, develop an average account premium of just under $5,000, and represent 17.75% of the $3.7 billion premium market. Those employing between 10 and 19 workers each develop an average account premium of $21,300 and represent 15.4% of the total market.

Another 26,000, or 13.7%, employ between 20 and 99 each, develop an average account premium of almost $51,000, and represent 36.5% of the total premium market.

SICIndustry Description5-Year Employment 5-Year Premium
Growth RateGrowth Rate
5112Stationery and office supplies25.14%14.28%
5145Confectionery20.86%4.27%
5162Plastics materials & basic shapes20.60%11.60%
5120Drugs, proprietaries, and sundries18.59%6.80%
5136Men's and boys' clothing15.83%3.93%
5193Flowers & florists' supplies10.81%10.66%
5191Farm supplies10.20%1.97%
5149Groceries and related products, nec9.92%-3.68%
5142Packaged frozen foods8.66%-1.19%
5194Tobacco and tobacco products8.24%-3.26%
5148Fresh fruits and vegetables6.75%-0.83%
5182Wine and distilled beverages6.33%-5.38%
5169Chemicals & allied products, nec6.30%-1.79%
5143Dairy products, exc. dried or canned5.43%-6.43%
5139Footwear5.35%-3.49%
5137Women's and children's clothing4.92%-5.51%
5181Beer and ale3.74%-8.61%
5113Industrial & personal service paper2.02%-7.67%
5111Printing and writing paper0.78%-6.74%
5199Non-durable goods, nec-0.36%-6.29%
5192Books, periodicals, & newspapers-0.68%-9.56%
5171Petroleum bulk stations & terminals-0.81%-6.87%
519\Wholesale Admin. & Aux.-1.46%-9.53%
5144Poultry and poultry products-1.55%-7.73%
5131Piece goods & notions-2.03%-11.03%
5147Meats and meat products-2.18%-13.31%
5153Grain and field beans-2.82%-6.01%
5146Fish and sea foods-6.23%-14.08%
5172Petroleum products, nec-6.25%-12.38%
5154Livestock-7.35%-6.86%
5159Farm-product raw materials, nec-8.25%-11.44%
5141Groceries, general line-8.54%-19.88%
5198Paints, varnishes, and supplies-14.08%-20.63%

Source: ISO Market Profiler

In the Rough Notes Southwest region, 35,000 wholesalers of non-durable goods represent $564 million in premium, or 2.61% of the total commercial lines market. As a group, these wholesalers are somewhat less important to the region's economy than the rest of the country.

In the chart below are the 10 largest categories of non-durable goods wholesalers in the region.

Southwest Region


SICIndustry$ DWP (000)# Estabs.
5153Grain and field beans59,3732,613
519\Wholesale Admin. & Aux.54,3801,164
5171Petroleum bulk stations & terminals48,3702,419
5149Groceries and related products, nec40,8742,312
5169Chemicals & allied products, nec39,1842,505
5172Petroleum products, nec38,0981,078
5154Livestock33,552856
5191Farm supplies32,2794,579
5141Groceries, general line28,879606
5120Drugs, proprietaries, and sundries24,4001,431

Source: ISO Market Profiler

Together, these 10 categories account for 55.9% of the 35,000 non-durable goods wholesalers in the Southwest region and represent 70.8% of the $564 million premium market.

In line with the country as a whole, non-durable goods wholesalers employing fewer than 20 people represent 84.4% of the region's total of 35,000 wholesale establishments and account for 37.9% of the $564 million market. Of these, 24,300, or 68.8%, employ fewer than 10 workers each, develop an average account premium of approximately $4,600 and represent 19.3% of the $564 million market.

Another 5,500 wholesalers, employing between 10 and 19 workers each, develop an average account premium of $18,900 and account for almost 17.9% of the premium market. The Southwest region also supports 4,700 mid-sized, non-durable goods wholesalers, each employing between 20 and 99, that develop an average account premium of $44,200.

Information on this and other niche markets is available from ISO by calling toll-free: (800) 888-4ISO ((800) 888-4476); e-mail: info@iso.com.

James Surrago is vice president - Data Management & Information Services of the Insurance Services Office, Inc. (ISO).