FEBRUARY 2006
FEATURES
Cover Story:
Keeping Midwestern values
But getting rid of some bad habits leads to strong, profitable growth
Technology:
Leads—The way you want them
NetQuote strives to be anything but a typical online lead generation company
Marketing:
Reducing the threat of fire and mold
Building material treatment acts as both fire retardant and mold preventive
Other Feature Stories:
2006 Rough Notes Marketing Agency of the Year
Congratulations to Senn Dunn
Perpetuation matters
Agents of Westfield Insurance get a big boost in planning for the future
Building business and community
Olga Torres's agency offers choices to her Latino neighbors
Watercraft business
Choppy water ahead
Disaster strikes twice
Victims of catastrophe are prime candidates for fraud
Captive Insurance Companies Association (CICA) Special Section
Applied Systems adds horsepower to marketing thrust
The Mobile Demonstration Unit will bring vendor's technology as well as its message of increased profitability almost to your doorstep
Millie Workman—CPCU Society beacon
Her experience as a risk manager prepared her to lead organization
COLUMNS
Coverage Concerns—Nature's havoc points up necessity of reviewing coverage
By Roy C. McCormick
Young Agent Forum—Make your voice heard
By Andy Beauchamp
Strengthening the Front Line—The perils of veiled discrimination
By Emily Huling, CIC, CMC
Public Policy Analysis & Opinion—Can NAIC work without pressure?
By Kevin P. Hennosy
Agency Marketing Technology—Opportunity management
By Steve Anderson
Agency Financial Management—What is your agency worth?
By Paul J. Di Stefano, CPA, CPCU
Building Equity Value—Improving performance through benchmarking
By Paul Vredenburg
Risk Management—More bad news for contractors
By Donald S. Malecki, CPCU
Benefits Business—Group life insurance benefits
By Len Strazewski
Boosting Sales Efficiency—Agents reveal secrets of growth and success
By Michael Jans
Classifying Risk—General liability classifications for janitorial services
By Linda D. Ferguson, CPCU
Customer Service Focus—Keep smilin'
By Bobbie Hayes
ADVERTISERS INDEX
DEPARTMENTS
Court Decisions
PF&M at a Glance
Centuries of Rough Notes
Rough Notes Staff
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