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Special Section Sponsored by Target Markets Program Administrators Association Good Reasons for the Blue Goose Buzz The right technology at the right time At last years’ Target Markets conference, attendees were buzzing. Was it the food? The closing party entertainment or keynote speaker perhaps? No, it was about a company with a fun name and solutions you can’t help but talk about. Born and bred for insurance, Blue Goose Technology Solutions, Inc., is the result of unique insight, creativity and the pursuit of real solutions for the insurance marketplace. According to Keith Aderhold, CEO of this North Carolina technology firm, Blue Goose started as an application service provider (ASP); and while that aspect of its business is very important, Blue Goose has morphed into more of a solutions provider for all sectors of insurance. “We were in the right place at the right time in terms of technology,” says Aderhold. “Because we were able to take advantage of the latest technology platform with iChannel, we can do things our older competitors’ technology just can’t do.” iChannel is the next generation of document management, or enterprise content management (ECM). ECM is much more than old school document management systems. It has integrated e-mail management, customer relationship management (CRM), and client Web portal capabilities that allow unprecedented collaboration with your clients. iChannel’s “open architecture” allows integration with virtually any application including agency management, accounting, policy issuance, rating, or even a proprietary system. And unlike other systems, the iChannel implementation takes about six weeks, not six months. iChannel even allows clients to create their own naming convention and file structure, giving them total control of their data. (And who wouldn’t want more control?) Fully integrated with Microsoft Outlook, iChannel captures and stores client e-mails in one place, giving users the ability to access all sent or received e-mails quickly and easily—a feature critical for effective client communication. “E-mail has reached a critical point today where some clients purchase iChannel specifically for the e-mail management feature alone,” says Aderhold. “With iChannel, you get so much more than just scanning and imaging,” Aderhold says. “We added CRM to the traditional document management solution, allowing retail agencies, MGAs, program managers and even carriers to have one central database for all of their client data.” Clients find the Web portal feature an exciting tool. “Think of it as an online file cabinet iChannel creates for your clients,” explains Aderhold. “Just a click and you can send documents to each client’s private Web portal. That means instant access and a truly paperless relationship.” Its newer Web-based technology, and the fact that iChannel can be customized to meet each client’s specific needs, gives you a powerful application. And when you compare the price advantage due to quick deployment and the ability to customize iChannel in days, not months, you can see why there was so much buzz about iChannel at the Target Markets Summit. Find out for yourself what the buzz is all about, and visit Blue Goose at the Seventh Annual Target Markets Program Administrators Summit in Tempe, Arizona, October 15-17, 2007. Can’t be there? Blue Goose invites you to inquire about iChannel at www.bluegoose.us or to contact Keith Aderhold at (828) 478-7381. → |
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