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October 2010
FEATURES

Marketing Agency of the Month:
History, community and ... oh yeah ... that Internet thing
Maine agency combines tradition with new marketing paradigms.

Specialty Lines:
Professional liability market view
Tech-related coverages attract increasing interest.

Marketing:
Making it personal (lines that is)
Technology and local presence give independent agents a leg up on direct writers.

Technology:
Made ya' look!
Greenworks Video simplifies adding video to your agency Web site.

Benefits Agency:
Building benefits towards 50% of revenues
Strong consulting focus is timely as health care reform looms.

Other Feature Stories:  
Agency partners: Web-based marketing keeps pipeline full
StartUpSelling helps agents reach prospects with Webinars.

Home is where the care is
As more health and social services are delivered in home settings, GuideOne launches a product for Medicare-certified home health agencies.

The Rough Notes Company Community Service Award for independent agents
Recognizing an independent agent for extraordinary philanthropic service.

Community Service Award nomination form (PDF)

Social suicide
Employers, including agency executives, increasingly monitor job candidates online.

Beating the back-office blues
Outsourcing helps agencies manage workflows and free employees to learn and grow.

Why own when you can rent?
Before forming a captive, try renting a segregated cell.

Unique approach for captive advantages
General Agency Services offers ART solutions for niche programs.

One industry that's adding jobs: management consulting
The Hartford introduces professional liability policy for consultants.

A PEO can be an opportunity for agents
Agents can choose to write their insurance or even offer PEOs as an alternative.

Navigating the commercial marine market
Wholesaler UMS charts a steady course in brown-water and blue-water marine.

Keeping it simple
Liberty Mutual offers agents single-point access to distribution and service for commercial accounts.


23rd Annual PLUS International Conference
Special Section

E&O Coverage & the financial crisis
Accounting, real estate & financial services sectors face changes

PLUS Conference topics run the gamut
Economy, global marketplace, social media and more on tap

From Dan to Dan: PLUS leadership builds for the future

Hidden risks in employment practices liability
Employers’ online procedures and rehiring processes present hazards

PLUS Foundation gives back to the community
This year’s Conference Cause is The Children’s Shelter

“Tweet this …”
PLUS panel to address social media liability


 

COLUMNS
Risk Management—Darned if you do, darned if you don't
By Donald S. Malecki, CPCU

Winning Strategies—What your clients won't tell you
By Larry G. Linne

Management by Coaching—The power of reputation
By Kimberly Paterson, CEC

Customer Service Focus—Communication is the key to good customer service
By Maria Ann Dressman, CIC

Enterprise Risk Management—Beyond compliance
By Michael J. Moody, MBA, ARM

Social Media Forum—To blog or not to blog
By Tom Wetzel

Strengthening the Front Line—Let's talk!
By Emily Huling, CIC, CMC

Benefits Products & Services—Heading south for dental work
By Thomas A. McCoy, CLU

Public Policy Analysis & Opinion—Health care reform repercussions hit agents
By Kevin P. Hennosy

Internet Marketing—Recipe for success
By John Boudreau

Lessons in Leadership—Don't forget to ask
By Robert L. Bailey

DEPARTMENTS
Court Decisions
Centuries of Rough Notes (PDF)
Rough Notes Staff
Reprints

ADVERTISERS INDEX & PRODUCTS PAGE (PDF)