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Marketing

    WORK COMP POWER TOOL: DATA ANALYTICS

WORK COMP POWER TOOL: DATA ANALYTICS

WORK COMP POWER TOOL: DATA ANALYTICS Colorado brokerage forms unit aimed at reducing employers’ comp costs By Elisabeth Boone, CPCU Knowledge, it’s said, is power, and in the workers compensation line, knowledge is gained to a great extent by understanding the numbers. To control and reduce costs, insurers, producers, and employers need to grasp the significance not only of numbers like losses, claims, and premiums but also the all-important experience

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    I’M ON TV!—INSTAGRAM’S NEWEST FEATURE

I’M ON TV!—INSTAGRAM’S NEWEST FEATURE

Tactical Tech I’M ON TV!—INSTAGRAM’S NEWEST FEATURE Instagram TV provides platform for longer video content Is your agency marketing via Instagram? We’ve explored how Instagram can be a powerful platform for agencies in terms of increasing brand awareness, enhancing the customer experience, and gaining general marketing exposure for your agency. Today we’ll talk about Instagram’s new feature called Instagram TV. What is Instagram TV? Instagram generally restricts video uploads to

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    USING TECHNOLOGY TO BUILD RELATIONSHIPS

USING TECHNOLOGY TO BUILD RELATIONSHIPS

TECHNOLOGY USING TECHNOLOGY TO BUILD RELATIONSHIPS Four ways insurance agents can tap tech to strengthen client bonds As you probably already know, outside of the industry there’s a preconception that insurance is a stodgy, old business. I’ve been working with insurance agents for more than 30 years and I’m here to say: That’s not true. Where does that stereotype come from? Easy: Insurance is an industry that’s all about relationships.

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    FIVE TIPS FOR SELLING CYBER

FIVE TIPS FOR SELLING CYBER

FIVE TIPS FOR SELLING CYBER Stop getting “no’s” and start writing more cyber Most agents are aware that all commercial clients should have a cyber liability policy. The risk is there. But, after all the work you do to quote and propose cyber liability insurance that you know the company needs, many CEOs and risk managers still do not want it. What can you do to convince them? Here are

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    ANALYZING MARKETING SUCCESS

ANALYZING MARKETING SUCCESS

ANALYZING MARKETING SUCCESS Sixteen things to consider as your agency seeks the best As competition for good insurance prospects continues to be intense, agents and brokers need to be sure their marketing efforts deliver value—and customers. More and more, agents are turning to digital advertising to reach today’s shoppers. “If nothing else, insurance marketers are doing a fair amount of paid search advertising,” says Blair Symes, director of content marketing

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