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The Rough Notes Company Inc.

Marketing

    MAKING SPECIALTY MARKETS SHINE

MAKING SPECIALTY MARKETS SHINE

MAKING SPECIALTY MARKETS SHINE Persistence and partnership drive new opportunity for agents and brokers By Lori Widmer George Nordhaus has been trying single-handedly for years to change the insurance industry for the better. Now Nordhaus and his partner, Richard Look, president and chief strategist at Vertibrands, are delivering key marketing connections that bring together agencies and specialty providers in a dynamic new way. Nordhaus, founder of several agency-focused ventures, including

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    SAY GOODBYE TO THE CHROME THIRD-PARTY COOKIE

SAY GOODBYE TO THE CHROME THIRD-PARTY COOKIE

Tactical Tech By Chris Paradiso SAY GOODBYE TO THE CHROME THIRD-PARTY COOKIE Phaseout raises concerns among advertisers The Google Chrome third-party cookie has been used for years to track website visitors, place ads in front of the right audience through data collection and monitor the user experience with a brand. It’s also been used to collect data on the buying habits of website visitors, even after they’ve left a website.

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    PROSPECTING: PART TWO

PROSPECTING: PART TWO

Young Professionals PROSPECTING: PART TWO Tips for cold calling and leaving voicemails By Christopher W. Cook It probably seems like it was “just the other day” that you read the first installment of our prospecting twofer. In this second piece we’re going to discuss cold calling and other phone-related tips. “Prospecting is a key fundamental for a producer’s job for growth, but most producers hate cold calling,” said Joan Sansing,

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    THE IMPORTANCE OF GOING LIVE

THE IMPORTANCE OF GOING LIVE

Tactical Tech By Chris Paradiso THE IMPORTANCE OF GOING LIVE Tips for adding live-stream videos to your marketing strategy So, you’ve built up a decent following on your Facebook business page and you make sure to post regularly—that’s enough, right? Wrong. Now that you’ve gathered this amazing audience, you need to be engaging with them! And it’s not enough to frequently post relevant content (though that is a big part

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    DITCH THE GENERIC NEWSLETTER

DITCH THE GENERIC NEWSLETTER

Blasted Myths By Carl Maerz DITCH THE GENERIC NEWSLETTER Curated content is where it’s at, and it’s easier than you think Back in the day, the newsletter was used by businesses to keep their shareholders up to date on progress between annual meetings. The end goal was for businesses to put their own spin on company news as a way of driving up their share price. And it worked pretty

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