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Marketing

    PROSPECTING: PART TWO

PROSPECTING: PART TWO

Young Professionals PROSPECTING: PART TWO Tips for cold calling and leaving voicemails By Christopher W. Cook It probably seems like it was “just the other day” that you read the first installment of our prospecting twofer. In this second piece we’re going to discuss cold calling and other phone-related tips. “Prospecting is a key fundamental for a producer’s job for growth, but most producers hate cold calling,” said Joan Sansing,

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    THE IMPORTANCE OF GOING LIVE

THE IMPORTANCE OF GOING LIVE

Tactical Tech By Chris Paradiso THE IMPORTANCE OF GOING LIVE Tips for adding live-stream videos to your marketing strategy So, you’ve built up a decent following on your Facebook business page and you make sure to post regularly—that’s enough, right? Wrong. Now that you’ve gathered this amazing audience, you need to be engaging with them! And it’s not enough to frequently post relevant content (though that is a big part

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    DITCH THE GENERIC NEWSLETTER

DITCH THE GENERIC NEWSLETTER

Blasted Myths By Carl Maerz DITCH THE GENERIC NEWSLETTER Curated content is where it’s at, and it’s easier than you think Back in the day, the newsletter was used by businesses to keep their shareholders up to date on progress between annual meetings. The end goal was for businesses to put their own spin on company news as a way of driving up their share price. And it worked pretty

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    CLOSING THE GAP WITH LINKEDIN

CLOSING THE GAP WITH LINKEDIN

Tactical Tech By Chris Paradiso CLOSING THE GAP WITH LINKEDIN Implement these tips for publishing on the platform Last year, LinkedIn gave every member in the United States the ability to publish posts on the platform (yes, every single person can become a writer), and the response was swift and enthusiastic. In fact, LinkedIn reached more than one million posts in a very short time, all thanks to giving you

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    WORK COMP POWER TOOL: DATA ANALYTICS

WORK COMP POWER TOOL: DATA ANALYTICS

WORK COMP POWER TOOL: DATA ANALYTICS Colorado brokerage forms unit aimed at reducing employers’ comp costs By Elisabeth Boone, CPCU Knowledge, it’s said, is power, and in the workers compensation line, knowledge is gained to a great extent by understanding the numbers. To control and reduce costs, insurers, producers, and employers need to grasp the significance not only of numbers like losses, claims, and premiums but also the all-important experience

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