Please set up your API key!

The Rough Notes Company Inc.

Marketing

    USING TECHNOLOGY TO BUILD RELATIONSHIPS

USING TECHNOLOGY TO BUILD RELATIONSHIPS

TECHNOLOGY USING TECHNOLOGY TO BUILD RELATIONSHIPS Four ways insurance agents can tap tech to strengthen client bonds As you probably already know, outside of the industry there’s a preconception that insurance is a stodgy, old business. I’ve been working with insurance agents for more than 30 years and I’m here to say: That’s not true. Where does that stereotype come from? Easy: Insurance is an industry that’s all about relationships.

Read Full Article
    FIVE TIPS FOR SELLING CYBER

FIVE TIPS FOR SELLING CYBER

FIVE TIPS FOR SELLING CYBER Stop getting “no’s” and start writing more cyber Most agents are aware that all commercial clients should have a cyber liability policy. The risk is there. But, after all the work you do to quote and propose cyber liability insurance that you know the company needs, many CEOs and risk managers still do not want it. What can you do to convince them? Here are

Read Full Article
    ANALYZING MARKETING SUCCESS

ANALYZING MARKETING SUCCESS

ANALYZING MARKETING SUCCESS Sixteen things to consider as your agency seeks the best As competition for good insurance prospects continues to be intense, agents and brokers need to be sure their marketing efforts deliver value—and customers. More and more, agents are turning to digital advertising to reach today’s shoppers. “If nothing else, insurance marketers are doing a fair amount of paid search advertising,” says Blair Symes, director of content marketing

Read Full Article
    LEVERAGE WHAT YOU LOVE

LEVERAGE WHAT YOU LOVE

Five tips for creating a niche market from a personal passion Chances are there’s something you love even more than insurance. Whether you’re a biker, art collector, or baseball fan, you can develop a specialty niche around a passion you pursue in your personal life. And when you merge your personal interests with your professional goals, the resulting sales and infectious energy it generates at your agency can be tremendous.

Read Full Article
    A SOCIAL MEDIA WAKE-UP CALL

A SOCIAL MEDIA WAKE-UP CALL

Tactical Tech Boost your agency’s online presence with visual content-based social networks Marketing is changing the way businesses connect to their audience, and many businesses and agencies use social media as a part of their marketing strategies. While it is commonplace for agencies to have a professional presence on Facebook or LinkedIn, few agencies use Pinterest or Instagram. If your agency isn’t using these networks, your voice could be going

Read Full Article
1 2 3 6
rn-subscribe-sidebar-cta_magazinern-subscribe-sidebar-cta_blog

Trending Tweets