Young Professionals BUILDING A BUSINESS SOCIAL MEDIA PRESENCE With a number of platforms to choose from—some tips on where to begin By Christopher W. Cook In the October 2020 issue of Rough Notes, I wrote an article about evaluating one’s online presence and company social media policies. With 79% of the United States population having at least one social media profile, as reported by Statista in 2019, marketing on social
Young Professionals

Young Professionals DISCUSSING DESIGNATIONS Tips for beginning a journey toward knowledge By Christopher W. Cook In November 2017, I began writing a series called “Aah, the acronyms,” which discussed the value of obtaining one or more professional designations. I put my BFA in creative writing to use with the articles’ entertaining titles, in which I came up with alternative definitions to represent each designation (e.g., CPIA—not Creative People Imagining Aliens,

Young Professionals UPDATING DUE TO UPGRADING Stay on top of clients’ lifestyle changes that would require additional homeowners coverage By Christopher W. Cook “Some people hit the bottle. Some people hit the books. Some people storm the Capitol, some second-guess parenthood.” —Blink 182 Quarantine. There have been mixed reactions to the mandatory stay-at-home orders issued during the early months of the COVID-19 pandemic. Rock band Blink 182 had some

YOUNG PROFESSIONALS NO TIME FOR EXCUSES Despite concerns and challenges regarding coronavirus, it’s time to move forward By Christopher W. Cook I liked the Stacked Pickle. Established in 2010, the sports bar owned and operated by former Indianapolis Colts player Gary Brackett soon became a franchise, with multiple locations predominantly in the Indianapolis area. It provided a great atmosphere to watch a sporting event with friends, grab a drink or

Young Professionals WORKING FROM HOME WITH KIDS: THE SEQUEL Additional tips for a productive day while watching your youngsters By Christopher W. Cook The summer of 2020 will certainly be one to remember. As a frequent concertgoer, I added numerous live-concert DVDs to my video collection to temporarily substitute the real thing. Following the shelter-in-place orders passed earlier this year, the next steps toward reopening the economy differ across the