RETHINK INSURANCE MARKETING Our industry needs transformational leaders—not just transactional ones By Peter van Aartrijk “We don’t need marketing. This is just a relationship business.” I’ve heard those words many, many times in my insurance industry career. And I always want to ask: How do you create a relationship in the first place? How do you even get to the point where you can have an opportunity to make a
Management
TO POST OR NOT TO POST? VCIA virtual conference session focuses on evaluating one’s online presence and company social media policies By Christopher W. Cook Did you see Joey’s latest TikTok video? Or the photo that Susie posted from the bar last night? And can you believe what Randy said in his latest Tweet? What’s the story, morning glory? What’s the word, hummingbird? More individuals are using the internet for
LESSONS FROM THE PANDEMIC: FAILING TO PLAN IS PLANNING TO FAIL Go beyond just using tech and learn to master it By Todd Sorrel Not too long ago I was on a conference call with a management system partner and one of their clients. The agency owner admitted that COVID-19 has blown his 2020 growth plan out of the water. He thought it could take two years to get fully
LEADING AND SUCCEEDING IN THE COVID-19 PANDEMIC How can balancing realism and optimism help during these challenging times? By Karl Sherrill Almost 20 years ago, Jim Collins introduced us to the concept of “Good to Great” in his book by the same name. I read this book when it was first published, and it sits on my desk as a resource today. It came into my mind again during the
SHIFTING THE RECRUITMENT NARRATIVE What agencies can learn from insurtechs about attracting millennial and Gen Z talent By Philip Charles-Pierre “Because it’s insurance.” This is the response one of the newer employees at my company gave when I asked him why insurance never interested him before he started working at an insurtech. I didn’t need him to say more. I knew from his tone what that statement meant: He viewed
