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The Rough Notes Company Inc.

Management

    LEAD WITH GRATITUDE

LEAD WITH GRATITUDE

Beyond Insurance By April A. Baker, TRA, ACRA LEAD WITH GRATITUDE It’s an effective way to increase employee engagement, productivity and retention When leading Beyond Insurance coaching and training workshops, I often begin with an exercise on gratitude, where each participant works through the following three questions: What is an issue that is consuming my energy? How do I feel as I think about this problem? What is something that

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    RISK MANAGEMENT AND UNDERSTANDING SPECIALTY MARKETS

RISK MANAGEMENT AND UNDERSTANDING SPECIALTY MARKETS

Customer Service Focus By Paul Martin, CPCU RISK MANAGEMENT AND UNDERSTANDING SPECIALTY MARKETS Specialty and niche market courses can expand your risk horizons Manufacturers, distributors, contractors, retailers, service and e-commerce operations have many common denominators. At the same time, each business sector has its own specialized business insurance and risk management demands. Think about all the specializations within these areas: hospitality, energy, farm and ranch, cyber, transportation, healthcare, large commercial.

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    SEO MADE SIMPLE

SEO MADE SIMPLE

Blasted Myths By Carl Maerz SEO MADE SIMPLE There’s more to being discovered online than you might realize Search engine optimization (SEO) is the strategy of ensuring your business gets listed before others on Google. Most insurance agents know that. They also understand that improving SEO will get them more leads online. And while some agents spend time getting into the weeds of SEO, most look for SEO experts or

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    MEDIA TODAY IS MUCH MORE

MEDIA TODAY IS MUCH MORE

Tactical Tech By Chris Paradiso MEDIA TODAY IS MUCH MORE Social media connects, educates and communicates Media today is much more. Why do I say that? Because it’s not just snapping photos on the beach, or a nice photo of a sunset; sharing regular status updates has become the norm for communication. It’s a part of our everyday life. Whether it’s announcing your newborn baby, an engagement, or venting over

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    THE SEVEN DEADLY TRAPS

THE SEVEN DEADLY TRAPS

Winning Strategies By Roger Sitkins THE SEVEN DEADLY TRAPS If you can’t recognize (and avoid) these, we need to talk When I talk to producers who are frustrated with their results and overall balance in life, I think the real issue is that they’ve lost their freedom. Specifically, they’ve lost the freedom to do what they want to do, when they want to do it. Even the younger ones talk

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