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The Rough Notes Company Inc.

Technology

    WHAT’S HOT?

WHAT’S HOT?

Tactical Tech By Chris Paradiso WHAT’S HOT? Data tool helps you visualize visitor engagement on agency websites These days, marketers in your agency can measure just about everything. This gives you an unprecedented ability to gauge the performance of your marketing campaigns. Here at Paradiso Insurance, we sometimes get overly obsessed with the metrics that look good on paper but that may not provide as much insight as we would

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    STREAMLINED MARKETING

STREAMLINED MARKETING

TechKnowFile By Laureen Mathon STREAMLINED MARKETING How technology can boost submission efficiency, even in a pandemic As the pandemic continues and social distancing remains essential, agencies can embrace technology to facilitate marketing and other agency processes. Without technology, the process of gathering underwriting information, submitting applications to multiple carriers, and creating proposals would be cumbersome, time-consuming and duplicative. Such marketing is integral to an agency’s success and leveraging technology in

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    SAY GOODBYE TO THE CHROME THIRD-PARTY COOKIE

SAY GOODBYE TO THE CHROME THIRD-PARTY COOKIE

Tactical Tech By Chris Paradiso SAY GOODBYE TO THE CHROME THIRD-PARTY COOKIE Phaseout raises concerns among advertisers The Google Chrome third-party cookie has been used for years to track website visitors, place ads in front of the right audience through data collection and monitor the user experience with a brand. It’s also been used to collect data on the buying habits of website visitors, even after they’ve left a website.

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    REMOVING LIFE’S HEADACHES

REMOVING LIFE’S HEADACHES

Technology REMOVING LIFE’S HEADACHES EZLynx partners to integrate “Quote & Apply” tool for life insurance By Christopher W. Cook I debated a long time between two introductions for this article about life insurance. One took a philosophical “tree of life” approach, while the other discussed how people on the Oxygen network’s show Snapped have their extramarital lovers kill their spouses so they can cash in on the life insurance policy.

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    FACING VIRTUAL CHALLENGES

FACING VIRTUAL CHALLENGES

ISO Emerging Issues Perspectives By Jared Dearth FACING VIRTUAL CHALLENGES Six questions brokers and agents should consider with underwriting-based remote collaboration The COVID-19 pandemic has shined a spotlight on many ways that virtual technology can enable remote collaboration. This is especially true for insurance agents and brokers, who work so closely with their customers. While technology has many advantages, it can also create challenges. Just ask anyone who’s struggled to

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