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Technology

    SLIDING SCALE: HOW THE INTERNET OF THINGS IS RESIZING INSURANCE

SLIDING SCALE: HOW THE INTERNET OF THINGS IS RESIZING INSURANCE

ISO Emerging Issues Perspective A look inside the IoT toolbox On a scale of life’s intriguing questions,  the subject of insurance probably rates a notch above dental exams and somewhat below births, marriages, and lottery wins. But hold on: Connected technology is rapidly making things more interesting. The Internet of Things (IoT) and its avalanche of useful data are rumbling into the insurance space. IoT brings the potential for reduced

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    FACEBOOK AD DATA VS. GOOGLE ANALYTICS

FACEBOOK AD DATA VS. GOOGLE ANALYTICS

Tactical Tech Understanding the differences is key to interpreting the results of your online marketing If your agency is like ours, then you are metrics and data driven, and always look for areas where you can improve. When it comes to our producers, our staff, and our marketing, all aspects of Paradiso Insurance are tracked so we can always be striving to be better. As we approach 2018, we have

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    POTENTIAL REALIZED, AUGIE CONTINUES TO DELIVER

POTENTIAL REALIZED, AUGIE CONTINUES TO DELIVER

Industry-wide initiative builds on successes to drive ongoing improvement for agents More than 17 years ago—in May 2001, to be exact—in the pages of Rough Notes, we quoted long-time insurance-tech guru John Ashenhurst discussing a then-new confab of agents and other industry professionals. “There’s a new voice for agents,” he said: “The ACORD User Groups Information Exchange—AUGIE. The idea is to bring together the heads of the various user groups—the

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    AGENTS: ROLL WITH THE TECHNOLOGY JUGGERNAUT

AGENTS: ROLL WITH THE TECHNOLOGY JUGGERNAUT

TechKnowFile Achieve growth by assessing technology quickly and remaining adaptable and flexible Do not compete; adapt. This is the message agents need to hear and take to heart. As so-called disruptors permeate the insurance field, it’s important to learn to leverage technology to enhance your business and not get caught up in trying to compete with digital-only distribution channels. With the adoption of insurtech, agents would be wise to master

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    VIRTUALIZATION: BECAUSE RELATIONSHIPS MATTER

VIRTUALIZATION: BECAUSE RELATIONSHIPS MATTER

Agencies use virtual team members for back-office tasks to free up time for office professionals to handle customer-facing activities For the past 20 years—probably longer, if you want to be honest—insurance agency employees have been called on to handle larger and larger books of business. Technology made this more feasible, of course, but in some ways has led to a deterioration in the agency-client relationship. How so? More automation reduced

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