Agency of the Month HYPER-FOCUSED ON THEIR NICHE California agency sees improvement in ROI as it focuses only on its niche business It was a pleasant summer day in 1989 and Russ Castle was taking a break from trying to decide what to do with his life by attending a Little League playoff game featuring, for him, his cousin’s son. It was a great day, capped off by the fact
Agency of the Month
Agency of the Month PURSUING DISCOMFORT Texas agency ventures outside the box to reach customers where they want to be reached When Heather and Brandon Smyrl started Highpoint Insurance Group in Friendswood, Texas, in 2008, their goal was to create an agency where employees would be treated like family and allowed to have fun in an industry that is naturally stressful, Heather recalls proudly. “At the time, we were strictly
AGENCY OF THE MONTH STAYING YOUNG Venerable Pennsylvania agency plots course for the future As Lancaster, Pennsylvania-based EHD Insurance (formerly Engle-Hambright & Davies, Inc.) approaches its 125th anniversary in 2021, it is justifiably proud of its long history of providing insurance and risk management to the people and businesses in its marketing territory. But being venerable, which according to the Oxford English Dictionary means it is “accorded a great deal
AGENCY OF THE MONTH ADVANTAGE: BROKER Canada agency offers online experience centered on service rather than price By Dennis H. Pillsbury There is a myth about marketing insurance on the Internet: It has to focus on price because the people who look for insurance coverage online are interested solely in shopping for the cheapest policy. But Cornerstone Insurance Services, Prince Albert, Saskatchewan, Canada, has become a myth-buster. They put to
Agency of the Month LOOKING FOR NEW BUSINESS Northern Michigan agency turns its sights southward By Jenny Berner When Donald Bartosh established Top O’ Michigan Insurance Agency (TOMIA) in Alpena in 1974, he clearly envisioned an agency that would provide insurance solutions to the people and businesses located in northern Michigan. Today, however, the agency has developed grander plans that include moving into areas outside the state, continuing a steady
