Technology WHAT’S IN STORE FOR THE DIGITAL INSURANCE FIRM IN 2021 Considerations for refining and enhancing digital strategies By Christine Horne The year 2020 will be remembered as the year that insurance agencies and brokerages tackled their digital strategies at a moment’s notice thanks to the COVID-19 pandemic. This year, agencies and brokerages will want to shore up their existing strategies and look to the future … beyond the pandemic.
Technology
CYBER BEST PRACTICES AT HOME Tips to make your clients less-desirable targets for cybercriminals By Christopher W. Cook For risk managers, now more than ever is a good time to talk to your clients about cyber best practices in the home, especially with more individuals working remotely because of the pandemic. Although I was born in 1980—that Gen X/Gen Y borderline—I can’t say that I’m a very “techy” person. I’m
Tactical Tech By Chris Paradiso A NEW AGE OF CERTIFICATE DATA Insurtechs are using data from insurance certificates in innovative ways The certificate of insurance has been around since the 1970s, but it took a long time for certs to begin to move toward digitization. Here we are in 2020, and electronic processing of certificates is common. Now insurtechs are taking another step forward by using the information found on
Technology THE NEW NORMAL Nationwide offers virtual support to help agents and clients navigate the challenges of COVID-I9 By Elisabeth Boone, CPCU “I can’t wait till things get back to normal.” That phrase, so casually uttered in the halcyon days before the outbreak of COVID-19, now rings hollow as we become increasingly aware that normal no longer refers to a steady state but instead means a shape-shifting phenomenon that defies
Tactical Tech By Chris Paradiso WHAT’S HOT? Data tool helps you visualize visitor engagement on agency websites These days, marketers in your agency can measure just about everything. This gives you an unprecedented ability to gauge the performance of your marketing campaigns. Here at Paradiso Insurance, we sometimes get overly obsessed with the metrics that look good on paper but that may not provide as much insight as we would
