Technology THE NEW NORMAL Nationwide offers virtual support to help agents and clients navigate the challenges of COVID-I9 By Elisabeth Boone, CPCU “I can’t wait till things get back to normal.” That phrase, so casually uttered in the halcyon days before the outbreak of COVID-19, now rings hollow as we become increasingly aware that normal no longer refers to a steady state but instead means a shape-shifting phenomenon that defies
Technology
Tactical Tech By Chris Paradiso WHAT’S HOT? Data tool helps you visualize visitor engagement on agency websites These days, marketers in your agency can measure just about everything. This gives you an unprecedented ability to gauge the performance of your marketing campaigns. Here at Paradiso Insurance, we sometimes get overly obsessed with the metrics that look good on paper but that may not provide as much insight as we would
TechKnowFile By Laureen Mathon STREAMLINED MARKETING How technology can boost submission efficiency, even in a pandemic As the pandemic continues and social distancing remains essential, agencies can embrace technology to facilitate marketing and other agency processes. Without technology, the process of gathering underwriting information, submitting applications to multiple carriers, and creating proposals would be cumbersome, time-consuming and duplicative. Such marketing is integral to an agency’s success and leveraging technology in
Tactical Tech By Chris Paradiso SAY GOODBYE TO THE CHROME THIRD-PARTY COOKIE Phaseout raises concerns among advertisers The Google Chrome third-party cookie has been used for years to track website visitors, place ads in front of the right audience through data collection and monitor the user experience with a brand. It’s also been used to collect data on the buying habits of website visitors, even after they’ve left a website.
Technology REMOVING LIFE’S HEADACHES EZLynx partners to integrate “Quote & Apply” tool for life insurance By Christopher W. Cook I debated a long time between two introductions for this article about life insurance. One took a philosophical “tree of life” approach, while the other discussed how people on the Oxygen network’s show Snapped have their extramarital lovers kill their spouses so they can cash in on the life insurance policy.
