PRACTITIONERS SHARE INTERNAL, EXTERNAL MARKETING CHALLENGES First-ever IMCA CMO Council “State of Insurance Marketing” research findings revealed By Kevin Jenné Worthy marketers always look to research customers, prospects or competitors before investing in strategies and tactics. The Insurance Marketing & Communications Association (IMCA) CMO Council used the same approach in understanding the hopes and concerns of insurance marketers themselves as it launched the first-ever national research study, “The State of
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Public Policy Analysis & Opinion By Kevin P. Hennosy WELCOME TO THE POWER GAME Arbitration rule for air ambulance claims expected soon This is an opinion column, so I do not want to bury my lede—in the jargon of journalism. From this rapidly aging observer’s perspective, insurance industry advocates like the America’s Health Insurance Plans (AHIP), Blue Cross Blue Shield Association, and even my good buddies at the National Association
BROKEN GLASS SUCCEEDING WITH TALENTED WOMEN Industry veteran takes the helm at Encharter and expands its commercial team By Elisabeth Boone, CPCU When industry veteran Lisa Johnson was offered the opportunity to join Amherst, Massachusetts-based Encharter Insurance as chief operating officer, she hastened to accept the invitation. Her 30 years of experience include leadership, marketing expertise, customer focus, and team building, all of which will further strengthen the service mission
EMPATHY AND EDUCATION Young agency owner leaves teaching career and wins PIA national award By Christopher W. Cook American ragtime composer Scott Hayden once said, “Teachers have three loves: love of learning, love of learners, and the love of bringing the first two loves together.” Andrew Skaggs, agent and owner of Skaggs Insurance Agencies in Indianapolis, Indiana, began his professional career in the teaching field before taking over his family’s
AGENT VOICES 2021 Agency professionals look forward to a return to normal, but caution carriers on claims By Kevin Jenné, IPC Much has been made of the post-pandemic world that awaits us. It’s a time of returning to the office, visiting clients in person again, and maybe even permanent adoption of some of the digital tools that made remote working easier. In our annual survey of independent agents, Channel Harvest
